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|Volkswagen.com UX Design
Haagen Dazs - Pleasureforher.com
Samsung uPlus microsite
Nokia Social CRM
Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement
|B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms
|Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Coca-Cola Email Football
The quintessential aspect ratio of a screen is 16:9. SPARK is born of that oriented canvas.
The Somo logotype has many roles and responsibilities. It must work in ways that an unfamiliar audience understands perceptively, who we are and what we do. This communication is authentic. It clearly and succinctly inspires potential customers, new hires and industry trade press. At this early moment in our relationship with these prospects we must be purist and straight-talking.
The Somo logotype must work at initial and secondary stages of engagement with any prospect. At this stage of the growing relationship we get the simple bread and butter communications done right. The mark must lead the prospect closer in towards us. Always with professionalism, enabled by being informative, introductory and energising.
Our mark can be universal in it's way finding, both internally and to an external audience in any market or sector. Our brand mark is built action by action, just as houses are built brick by brick.
By being brave with the versatile SPARK lockup we can augment our professional and straight-talking first position with personality and humour. Then SPARK can evoke fun, it can be social, it is inspiring and it will cause excitement.
Style and aesthetic
To our investors the SPARK should certainly appear both trustworthy and reliable, low risk and solid.
|© 2001 - 2014 Stuart J Wilson|