Pizza Hut have 12 months of predetermined marketing activity planned based around their menu items which update each month. Every visitor that orders a menu item through online ordering at pizzahut.co.uk/delivery will have their data captured and their email address added to the Pizza Hut database. Each time a new menu item or piece of marketing activity is launched, an email is sent to everyone on the database.
My job at the beginning of the year was to come up with a fexible design that would appear in the user's email client preview pane. An information carrier that easily presents duel offers as competitively as single items, not to mention a design that each month is as bright as the last email, to keep the potential customers interested and the brand looking fresh.