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|Shell Helix iPhone Game
HSBC Kinect Installation
Shell Ecoville Facebook App
Nokia Social CRM
Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement
|B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms
|Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Shell Innovation Academy
The new Shell Helix Ultra TV ad featured a translucent, crystal car that allowed the viewer to see oil moving around its engine. Our brief was to extend this 'performance you can see' proposition.
TV audiences loved the idea of a crystal car and YouTube buzzed with users saying comments like,
"I wish I had a crystal car".
Give people their own crystal car - or, rather, the engine part - within an Apple iPhone or iPod Touch game. Using the accelerometer feature, gamers could manoeuvre oil by tilting or tapping to reveal the inner workings of a crystal engine.
This fun game tested dexterity while building brand engagement. It also spread the word of the campaign since users could challenge friends via email, Facebook and Twitter.
|© 2001 - 2011 Stuart J Wilson|