Career Summary

Fluent and capable digital designer and art director. Specialist in startlingly effective integrated websites, rich media advertising and email campaigns.
Strategist and creative thinker who delivers exciting and thought leading work for world-class clients. Easy to work with, and passionate about developing and focusing the skills of the teams around me.
Significant knowledge of emerging trends, including mobile, blogging, gaming, and social networking. Plus, experience in planning and directing major photo and video shoots.
Recognised for creative excellence through various industry awards, including Cannes, NMA, ICVA, RSA and Apple.
Successfully running DosTwo.com, my own digital creative consultancy, since 2008.
Above all, committed to fresh ideas, sparkling content, and genuinely original communication in all channels.

Specialties

Ideas come first. I'm a natural problem solver. Give me a good proposition, and I'll give you original concepts. My art direction skills spring from branding and identity work, and have developed through major adverting agency experience. I'm also articulate; I can brief client services as easily as I can present to clients, and motivate internal design teams as easily as I brief external suppliers.

Career history

August 2011 - Present day
Lead Creative
JWT, London

Lead Creative on Shell and Rolls-Royce.

August 2008 - August
Digital Art Director
JWT, London

Lead and direct the digital creative output of Shell brand and recruitment from concept to completion as part of the ongoing integrated global corporate communications. Helped define how a new visual identity system behaves alongside motion graphics and user interaction to create a consistent yet compelling campaign that represents the external expression of Shell's activities in addressing the Energy Challenge.

Other JWT clients contributed creative leadership for are Debenhams, Diageo, HSBC, Microsoft, Nokia, Rolls-Royce and Deutsche Bank. Collaborated on pitch winning work for Listerine and Calpol.

June 2008 – Aug 2008
Freelance Art Director
London

Developed successful working relationships with agencies Crayon London, LBi London and Candi International while concepting and creating comms work for BT, DMA, VW, Morrisons and Douwe Egberts.

Feb 2007 – May 2008
Senior Art Director
BlueBarracuda, London

Led and directed teams of designers and developers on integrated websites, rich media advertising and email campaigns for various clients including Pizza Hut, Paradise Poker, Love Film, EASports, FIFA08, Hamleys, BAA, Nectar, Fat Face, Laithwaites, Ministry of Sound (Earwig), Zoopla.com, Angels, Goldsmiths, T-Mobile, and UKTV.

May 2006 – Jan 2007
Freelance Integrated Art Director
London

Spent nine months providing additional creative support as an Integrated Art Director at AI London, Saatchi & Saatchi, Fullsix, Claydon Heeley and Profero, heading up projects such as pitch work for Mini, the Publicis Groupe Creds website, Cillit Bang, Vanish, Egg, First Direct, Butlins and Mini Cherished online display advertising respectively.

Mar 2002 – Apr 2006
Digital Art Director
TBWA\GGT merged into TEQUILA\London 01/05

Helped build one of the first integrated digital departments within a DM agency. Creative lead on rich media advertising, email marketing and microsite projects for Vauxhall, Abbey, Adidas, Three and Unicef. Provided creative direction and team leadership for two developers, two visual designers, a Flash developer and an Information Architect in delivering the online component for Prudential’s NMA and Cannes Lion Gold award winning Plan From The Pru campaign in 2003. Was a key member of the creative team that collaborated to retain Prudential in a 2005 three-way pitch. Lead the large scale digital creative component of the Carbon Trust pitch win during 2006, which saw all below-the-line work move across to TEQUILA\ from McCann Erickson London.

Jun 2000 – Sep 2001
Senior Designer
Modem Media London

Senior Designer and Flash designer on website, email, and display advertising for Friends Provident, The Law Society, General Motors, Philips, UBS and Unilever. Lead the design and user experience teams on Prudential.co.uk.

Aug 1998 – Apr 2000
Senior Creative
AKQA London

As a creative manager of the Lifestyle team, led and directed teams of designers and developers on websites, games, display advertising and email campaigns for various clients including Carlsberg Tetley, SEGA, Sainsburys and Nike. Became brand guardian of Cable & Wireless and led both pitch winning teams on Diet Coke and Nike. The resulting Nikelondon.com won a gold ICVA award.

Industry Achievements

June 2003 - Interactive Art Director
Cannes Lion Direct GOLD.
Financial Products and Services
Plan from the Pru website. Prudential.

June 2003 - Project Leader
New Media Age Effectiveness Award.
Online Banking and Personal Finance 2003.
Plan from the Pru website.

November 2001 - Creator, Writer & Art Director
Contributed 10 Pages of visual synopsis about interface design theory.
ATTIK Design book NOISE>FOUR

March 2000 - Lead Creative
Gold ICVA Design award 2000.
Nike London website.

February 1999 - Digital Creative
Campaign of the Month (New Media Age).
For Sainsburys online advertising.

July 1996 - Student Winner
The Apple Macintosh Student Design Project 1996.
Commendation for best Graphic Design.
Featured in the Business Section of The Observer January 1997.

March 1995 - Student Finalist
R.S.A. National Student Awards 1995.
Interface Design for Video on Demand - Blob TV.

Interests

Spending time with my wife and kids.
Playing and watching football.
Reading books and Sunday papers.
Star Wars (IV,V,VI only)
Learning Spanish.