Career Summary

Over twelve years of expertise creating immersive, memorable interactive experiences for world-class brands. Proven ability to combine strategic thinking, creative concepting and design with a clear understanding of motion graphics, technology, and user experience allowing the vision to be carried from idea to execution. Various success turning complex ideas and content into sophisticated and entertaining experiences that intuitively guide the user and clearly communicate the message. Respected leader and mentor to junior team members and third party contractors, utilising resources in the ways that benefit projects effectively and efficiently. Maintained a significant knowledge of emerging trends, such as mobile, blogging, gaming, and social networking. Experience planning and directing both photo and video shoots. Recognised for creative excellence at various industry competitions, including Cannes, NMA, ICVA, RSA and Apple. Successfully run DosTwo.com, a start-up digital creative consultancy since 2008.

Career history

September 2008 - Present day
Digital Art Director
JWT, London

Lead and direct the digital creative output of Shell brand and recruitment from concept to completion as part of the ongoing integrated global corporate communications. Helped define how a new visual identity system behaves alongside motion graphics and user interaction to create a consistent yet compelling campaign that represents the external expression of Shell’s activities in addressing the Energy Challenge.
Other JWT clients contributed conceptual leadership for are HSBC and Deutsche Bank. Recently collaborated on pitch winning work for ATOS Healthcare and Diageo.

June 2008 – Aug 2008
Freelance Art Director
London

Developed successful working relationships with agencies Crayon London, LBi London and Candi International while concepting and creating comms work for BT, DMA, VW, Morrisons and Douwe Egberts.

Feb 2007 – May 2008
Senior Art Director
BlueBarracuda, London

Led and directed teams of designers and developers on integrated websites, rich media advertising and email campaigns for various clients including Pizza Hut, Paradise Poker, Love Film, EASports, FIFA08, Hamleys, BAA, Nectar, Fat Face, Laithwaites, Ministry of Sound (Earwig), Zoopla.com, Angels, Goldsmiths, T-Mobile, and UKTV.

May 2006 – Jan 2007
Freelance Integrated Art Director
London

Spent nine months providing additional creative support as an Integrated Art Director at AI London, Saatchi & Saatchi, Fullsix, Claydon Heeley and Profero, heading up projects such as pitch work for Mini, the Publicis Groupe Creds website, Cillit Bang, Vanish, Egg, First Direct, Butlins and Mini Cherished online display advertising respectively.

Mar 2002 – Apr 2006
Digital Art Director
TBWA\GGT merged into TEQUILA\London 01/05

Helped build one of the first integrated digital departments within a DM agency. Creative lead on rich media advertising, email marketing and microsite projects for Vauxhall, Abbey, Adidas, Three and Unicef. Provided creative direction and team leadership for two developers, two visual designers, a Flash developer and an Information Architect in delivering the online component for Prudential’s NMA and Cannes Lion Gold award winning Plan From The Pru campaign in 2003. Was a key member of the creative team that collaborated to retain Prudential in a 2005 three-way pitch. Lead the large scale digital creative component of the Carbon Trust pitch win during 2006, which saw all below-the-line work move across to TEQUILA\ from McCann Erickson London.

Jun 2000 – Sep 2001
Senior Designer
Modem Media London

Senior Designer and Flash designer on website, email, and display advertising for Friends Provident, The Law Society, General Motors, Philips, UBS and Unilever. Lead the design and user experience teams on Prudential.co.uk.

Aug 1998 – Apr 2000
Senior Creative
AKQA London

As a creative manager of the Lifestyle team, led and directed teams of designers and developers on websites, games, display advertising and email campaigns for various clients including Carlsberg Tetley, SEGA, Sainsburys and Nike. Became brand guardian of Cable & Wireless and led both pitch winning teams on Diet Coke and Nike. The resulting Nikelondon.com won a gold ICVA award.

Industry Achievements

June 2003 - Interactive Art Director
Cannes Lion Direct GOLD.
Financial Products and Services
Plan from the Pru website. Prudential.

June 2003 - Project Leader
New Media Age Effectiveness Award.
Online Banking and Personal Finance 2003.
Plan from the Pru website.

November 2001 - Creator, Writer & Art Director
Contributed 10 Pages of visual synopsis about interface design theory.
ATTIK Design book NOISE>FOUR

March 2000 - Lead Creative
Gold ICVA Design award 2000.
Nike London website.

February 1999 - Digital Creative
Campaign of the Month (New Media Age).
For Sainsburys online advertising.

July 1996 - Student Winner
The Apple Macintosh Student Design Project 1996.
Commendation for best Graphic Design.
Featured in the Business Section of The Observer January 1997.

March 1995 - Student Finalist
R.S.A. National Student Awards 1995.
Interface Design for Video on Demand - Blob TV.

Interests

Playing and watching football.
Played association football for twenty years.
Running. Ran the London Marathon for the charity MIND. Finished 4 hours 53 minutes and raised £2,786.
Reading books and Sunday papers.
Painting acrylic on canvas.
Star Wars (IV,V,VI only)
Learning Spanish.