|My blog: stuwilson.posterous.com||twitter.com/stuwilson||Download CV|
|Volkswagen.com UX Design
Haagen Dazs - Pleasureforher.com
Samsung uPlus microsite
Nokia Social CRM
Trust Pitch Win
Shell 'Let's Go' Online Campaign
adidas winning the Last Mile
Microsoft Employee Engagement
|B&Q Activating Friendly Experts
Prudential Integrated Campaign
Shell Global Recruitment Press
Pizza Hut Email Comms
|Shell Online Display Kit
Nike 'Find your Park Player'
Hand drawn concepting
Coca-Cola Email Football
|The online advertising replicated the ATL story by placing business people at the centre of the action. The smoke overlay tracks your cursor - so you're in control. When you get close to finding a solution by moving towards the banners, the smoke disappears. When you choose to do nothing, the smoke appears, obscuring the content. What a waste.|
|These banners also track your cursor
- with lights that turn on or off depending on the movement of your cursor.
|These banners are right on the money.
Expandable cost calculators, they give businesses an insight into how much money the Carbon Trust could save their company.
|Business decision makers are time poor.
With this expandable we enabled them to quickly
and effortlessly apply without leaving the website they're on.
|These are emails that we sent to new and existing business people on the launch of the campaign.|
|The most effective way to communicate with business people is to talk to them where they are. That's why we proposed sponsoring a carbon-emissions focused FT newsletter that clicked through to our campaign microsite.|
|We'll also drive traffic to our campaign microsite from the Carbon Trust website homepage.|
|Many businesses would want to know more before implementing Carbon Trust initiatives. So we proposed breakfast meetings organized through our site. These would establish who the Carbon Trust is, the legal responsibilities that business have and the opportunities presented by a low-carbon economy.
To create standout and give the sense that everyone was talking about carbon emissions, we used a speech bubble mnemonic.
|We continued to use our speech bubble mnemonic to persuade users to sign up.|
|This is a calculator so businesses could effortlessly calculate their carbon footprint.|
|We gave businesses a way to publicise their success with a carbon footprint sky map. This would exist on the Carbon Trust main website.|
|IThe journey to becoming carbon neutral is a long one. Our handy online tool helped businesses break it down into key milestones. They could assign responsibility for each stage and document everything, as well as discuss measures that needed to be taken using the restricted-access bulletin board.|
|© 2001 - 2012 Stuart J Wilson|