adidas | Stuart Wilson | Art Director

+44 (0) 7754 712789

stuwilson@email.com

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VW
EA Sports
Pizza Hut
Samsung

Carbon Trust
The Sun
adidas
Green Party

Sony
Haagen Dazs
Shell
Unicef

Worldcupwish
Nike
Concepting
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This brief was more an offline brief than an online brief but the principle was still the same. The Ground Control System in the heel of the adidas adiStar Control and Supernova absorbs horizontal forces by actively adapting to the type of surface.
We had to communicate this benefit to the customer, while placing the messaging on relevant media as close to the purchasing decision as possible. Therefore disrupting an amateur runner out shopping and gain some real interest in the shoe's technology.
Because this campaign crossed countries the imagery and it's application led the creative thought about surfaces. However, the headline 'Because the world's not flat' would easily translate into each language without disconnecting the original idea.